Chief Digital Officer
Building digital from the inside out
20+ years of turning traditional businesses into digital operations that work. Product, technology, AI, data, and the teams that tie it all together.
20+ years of turning traditional businesses into digital operations that work. Product, technology, AI, data, and the teams that tie it all together.
I've led digital transformation across three organisations in the UAE, each time at the senior leadership level, owning revenue targets, and building the digital team from scratch. My work covers product development, platform migration, AI implementation, data analytics, and digital marketing.
At Gulf News, I lead digital strategy, product, and technology. I migrated the technology platform, introduced AI into daily operations, built custom analytics tools, and designed the subscriber lifecycle from the ground up.
Before that I worked on OTT streaming at ZEE Entertainment, and spent 15 years at Khaleej Times where I took the digital operation from its earliest stages to the region's leading English platform.
Lead digital strategy, product development, AI implementation, data analytics, and marketing at the senior leadership level. Managed a full platform migration, introduced AI into editorial and marketing operations, and built the cross-functional digital team.
Worked on the ZEE5 Weyyak OTT platform in Dubai and managed ZEE Media's news websites in India. Launched new digital products, improved the user experience across web and app, and helped grow audience, revenue, and subscriptions.
Fifteen years turning a print newspaper's website into the region's leading English news platform. Built the CMS, the tech infrastructure, and the team. Recognised by INMA as the world's 3rd-best mobile news service. Traffic grew 60–70% year on year for several consecutive years.
Platform migration, CMS architecture, front-end development, product roadmapping, UX design, API integrations. I build the systems that organisations run on.
AI for editorial workflows, content scoring, headline testing, campaign optimisation, subscriber behaviour analysis, and operational efficiency. Practical AI, not theoretical.
GA4, Google Search Console, Microsoft Clarity, Chartbeat. Heatmaps, session recordings, funnel analysis. I've also built custom analytics platforms from scratch.
Google Ads, Facebook Ads Manager, Google Ad Manager, performance campaigns, lead generation, app installs, branded content, podcast sponsorships.
Piano, MoEngage, OneSignal. Paywall strategy, trial sequencing, churn prediction, push notifications, email automation. The full funnel, from acquisition to retention.
Built three teams from scratch. Comfortable in ambiguous environments where digital, editorial, commercial, and technology need to work together. Experienced working at the senior leadership level across multiple organisations.
World's 3rd-best mobile news service for platforms built at Khaleej Times
Best News Website in the Middle East, two consecutive years
Awarded UAE Golden Visa in recognition of professional contribution
I'm always open to conversations about digital transformation, product strategy, or interesting problems that need solving. Drop me a message and I'll get back to you.